About Us

Anticipating the ever growing need of the Kingdom of Saudi Arabia for quality product and service providers in the construction sector the El Seif Family established Elite Trading Alliance (ETA) in 2014. With highly qualified management and strong resources the company has been able to expand its operations across the kingdom servicing clients with quality products on time however remote the area is. This capability has allowed ETA to gain the trust of the Kingdom’s top manufacturers and contractors which in turn has allowed ETA to become a major player in the Kingdom’s Building Materials Market.

Read More


Our Suppliers

Elite Trading Alliance Co. using the documentation and implementation of the Quality Management System in accordance with ISO 9001:2000 International Standard;
Quality Records have been established as referenced at the related procedures to provide evidence of conformity to requirements and of the QMS effectiveness. The documented procedure (QP/QS/03) defining the control needed for identification, storage, protection, retrieval, retention time and disposition of records.


contact Us

contact Info

2930 Northern Ring Road, Al Wadi District
Riyadh, 13313
Kingdom of Saudi Arabia
(00966) - 112771100